“Be Generous. Buy Art,” is the slogan for the nonprofit, which was established as an online gallery. When individuals purchase art through the site, artists receive 50 percent of the income and another 30 percent goes towards a nonprofit of the buyer’s choice. Chenoweth built this gallery model after spending years in the traditional gallery industry, where, she said, most of the profits went to galleries instead of artists.
“I realized how totally broken all of the models were out in the art world,” Chenoweth said. “I’m pretty good at doing business. You show up, say what you’re going to do and fill a need, do a good job and get paid. The art world just doesn’t work like that.”